CONVERGENCE WATCH
- Three top market research firms are joining forces to create research tools for cyberspace. Nielsen Media Research, Yankelovich Partners, and ASI Market Research announced the formation of "ANYwhere Online." The partnership will initially focus on measuring activity, or "hits," on sites within the Internet's multimedia bonanza, the World Wide Web. The three hope to determine who is surfing the Web, where they go, and how long they stay, much the same way Nielsen has long collected similar data on couch potatoes for the television industry and advertisers. Does this mean Nielsen homes will eventually be supplanted by Nielsen surfers?
Three top market research firms are joining forces to create research tools for cyberspace. Nielsen Media Research, Yankelovich Partners, and ASI Market Research announced the formation of "ANYwhere Online." The partnership will initially focus on measuring activity, or "hits," on sites within the Internet's multimedia bonanza, the World Wide Web. The three hope to determine who is surfing the Web, where they go, and how long they stay, much the same way Nielsen has long collected similar data on couch potatoes for the television industry and advertisers. Does this mean Nielsen homes will eventually be supplanted by Nielsen surfers?
- Bell Atlantic has once again downscaled its video ambitions. The company that helped put the buzzword "video-on-demand" on the media map now plans to offer "wireless cable" television, a type of broadcasting service that relays signals from satellites to receiving stations to wireless cable towers and then to 18-inch dishes installed atop dwellings.
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