We Will Keep You on the Cutting Edge

Editor-at-Large Esther Smith explains that WT's new look is more than a simple makeover

ear Readers,

You are looking at the latest innovation in Washington Technology's eight-year history of continuous product improvement.

This jazzier new all-slick format is about looking better; it's also about better information. Which finally is about the role of our readers as leaders in this very powerful market.

The market tells us -- unmistakably -- that our predominantly federal, superficially regional market is in fact of national and international scope; our pages reflect this. At the same time, as the information technology industry at last is being acknowledged as the driver of this region's economy, we want to pay attention to the factors that make Washington technology's hometown.

So today, along with a new look, we introduce In the Netplex, the Washington Technology community news section for the most important business in this town.

The term Netplex was coined by Fortune editor Tom Stewart in a March 7 article ("The Netplex: It's a new Silicon Valley") citing us as the source for its ranking of technology regions. Capturing, as it does, the convergence and integration of computing and communications, the term "Netplex" is catching on.

Why are we reinventing the wheel when it ain't broke, etc.? True, we believe in best practices. We believe in leadership. Most important, we believe in the future of our dynamic and exciting region, and we believe that your future, and our future, are inextricably tied to the economy of the Netplex and the judgments we exercise in regard to it.

You have to stay at the cutting edge. Washington Technology will keep you there.


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