Lack of knowledge puts drag on big data

Big data might be popular, but a vast majority of firms that could adopt it haven't, according to a new study. The reasons for why vary, but it is mostly due to a lack of understanding.

Everybody’s heard of big data, but despite its popularity, a recent study suggests that many senior IT administrators are still hesitant to use it, according to Midsize Insider. Much of this hesitation probably comes from an unwillingness to come to terms with terrabytes, petabytes and some of the newer words for large amounts of data.

The study, which was conducted by Brian McKenna at ComputerWeekly, reports on the findings of 339 data management professionals, and was developed by the analytics firm SAS and SourceMedia. It found that only around 12 percent of those participants have actually adopted big data.

The non-adopters said they do not know enough about it and didn't understand the benefits. Others responded that they didn’t have the business support or lacked data quality in their existing systems.

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