Groups Vie Over Online Real Estate
BR Groups Vie Over Online Real Estate By Neil Munro Staff Writer The Internet is outgrowing its stock of online addresses, and the high-tech industry had better fix the problem before governments are tempted to intervene, warn industry officials. "People in government are saying 'If they can't govern themselves, we'll have to govern them,'" argued Harris Miller, president of the A
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Groups Vie Over Online Real Estate
By Neil Munro
Staff Writer
The Internet is outgrowing its stock of online addresses, and the high-tech industry had better fix the problem before governments are tempted to intervene, warn industry officials.
"People in government are saying 'If they can't govern themselves, we'll have to govern them,'" argued Harris Miller, president of the Arlington, Va.-based Information Technology Association of America, which includes many high-tech companies, such as IBM Corp., Armonk, N.Y., and Washington-based MCI Communications Corp.
NASA An image of the Mars rover on the NASA Web site at www.nasa. gov. A very different image is visible at www.nasa.com. |
In turn, each domain is located within one of several generic Top-Level Domain names, dubbed a gTLD. These seven gTLDs include .gov, .edu, .com and .org. Thus "NASA.gov," is the location of the NASA domain within the .gov gTLD.
But the rapid increase in people and computers using the Internet is prompting legal and business battles over attractive online names. Also, numerous legal battles have broken out as companies try to control their trademarks. Thus
Apple Computer Inc., Cupertino, Calif., owns the Apple.com
address, but it does not own
"Apple" addresses at gTLDs that may be created by upstart Internet companies. If these are created, Apple executives may find themselves fighting to protect their trademark in new gTLDs such as "Cider" or "Computer" or "Corp." or "Inc."
This factor recently caused a headache for NASA, which is displaying pictures from its Mars spacecraft on its Web site, at www.NASA.gov. However, a commercial company has moved in next door, at NASA.com, where it has posted an advertisement for its stock of pornographic pictures.
Rival solutions are being pushed and debated by three or four factions within the sprawling community of Internet advocates, lobbying groups and major industry groups, such as the ITAA.
Internet Society photo Don Heath, President of the Internet Society |
One group, led by Don Heath, president of the Reston, Va.-based Internet Society, has drafted a plan that has won the backing of a variety of groups, including MCI and Digital Equipment Corp., Maynard, Mass. Under this plan, the authority to create gTLDs would be vested within a new organization, whose members would be drawn from existing groups that help manage portions of the Internet. Funding for the organization would be generated by fees levied on organizations for use of a particular domain name.
Only seven gTLDs would be created at first, although 30 or 100 more could be greater later if the network can deal with the extra complexity, he said.
"Stability is the No. 1 issue, but that does not prevent us from doing this [reform] as quickly as possible," said Heath.
A rival plan is being pushed by Network Solutions Inc., Herndon, Va., which now manages the assignment of most domain names. NSI was given this management task by the National Science Foundation under an agreement that expires at the end of March 1998. The agreement allows NSI to charge a $50 registration fee for the use of each lower-level domain name. NSI's proposal will ensure the stability of the existing management system, while allowing competition among companies that offer to create and manage domains, said Gabriel Battista, NSI's chief executive officer.
NSI photo Gabriel Battista, |
Industry officials and Internet advocates say they hope to work out a solution within the next three months. "I am optimistic that in the next three or four months this will gel," said Heath.
The government has already intervened when industry fails to come up with an answer to a public problem, warned Harris. That failure resulted in the 1995 Communications Decency Act, he said, which threatened to hobble the growth of the Internet industry with numerous lawsuits. That act was struck down by the Supreme Court in June.
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