VARs Target Private Sector Business
BR VARs Target Private Sector Business Many firms are turning to value-added resellers in a rapidly changing marketplace By Heather B. Hayes, Contributing Writer Many Washington area value-added resellers are focused on the public sector. But just as many opportunities - and perhaps more - abound in the private sector, especially as software developers begin packaging traditionally high-end applications for small and medium-sized
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VARs Target Private Sector Business
Many firms are turning to value-added resellers in a rapidly changing marketplace
By Heather B. Hayes, Contributing Writer
Many Washington area value-added resellers are focused on the public sector. But just as many opportunities - and perhaps more - abound in the private sector, especially as software developers begin packaging traditionally high-end applications for small and medium-sized companies.
Versatility Inc. is one local company turning to value-added resellers for help as it aims its sales sights at the lower end of the market. This Fairfax, Va.-based manufacturer of call center applications has traditionally sold directly to large enterprises that use the telephone for most of their customer interaction. After all, up until a few years ago only the largest companies could afford customer interaction systems, according to the Aberdeen Group, Cleveland.
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