WT Business Beat

By Nick Wakeman

Blog archive
Nick Wakeman

A Super Bowl lesson in customer relations

I’ll leave the arguing over what was the best Super Bowl ad to others, though I did appreciate the partying old folks in the Taco Bell commercial.

When the power went out at the Superdome, the Oreo cookie folks' quick thinking -- to make the most of the occasion via Twitter -- is getting a lot of praise in the marketing world. Their ad agency, 360i, tweeted out an ad saying it was OK to “dunk in the dark” while the power was still out. The ad was re-tweeted 14,000.

How’d they do it, and why should a government contractor care?

Here’s why: The 360i folks watched the Super Bowl with Oreo’s brand team, according to the Washington Post.

Whoever came up with the idea for the Twitter ad only had to look across the room to get approval to send it out. I like to think of the conversation taking place over a bowl of hot chili and a cold beer.

But, it’s a great lesson in having a tight relationship with your customers. Without it, opportunities are lost.

So maybe a new measure of how close you are to your customers is to ask: Would they watch the Super Bowl with me?

If the answer is no, then maybe you have some work to do.

Posted by Nick Wakeman on Feb 04, 2013 at 7:24 PM


Reader Comments

Fri, Feb 8, 2013 JB

If government agencies were allowed to use twitter and understood social media the world would be a better place

Tue, Feb 5, 2013 stunned

Really...

Please post your comments here. Comments are moderated, so they may not appear immediately after submitting. We will not post comments that we consider abusive or off-topic.

Please type the letters/numbers you see above

What is your e-mail address?

My e-mail address is:

Do you have a password?

Forgot your password? Click here
close
SEARCH
contracts DB

Trending

  • Dive into our Contract Award database

    In an exclusive for WT Insider members, we are collecting all of the contract awards we cover into a database that you can sort by contractor, agency, value and other parameters. You can also download it into a spreadsheet. Read More

  • Is SBA MIA on contractor fraud? Nick Wakeman

    Editor Nick Wakeman explores the puzzle of why SBA has been so silent on the latest contractor fraud scandal when it has been so quick to act in other cases. Read More

Webcasts

  • How Do You Support the Project Lifecycle?

    How do best-in-class project-based companies create and actively mature successful organizations? They find the right mix of people, processes and tools that enable them to effectively manage the project lifecycle. REGISTER for this webinar to hear how properly managing the cycle of capture, bid, accounting, execution, IPM and analysis will allow you to better manage your programs to stay on scope, schedule and budget. Learn More!

  • Sequestration, LPTA and the Top 100

    Join Washington Technology’s Editor-in-Chief Nick Wakeman as he analyzes the annual Top 100 list and reveals critical insights into how market trends have impacted its composition. You'll learn what movements of individual companies means and how the market overall is being impacted by the current budget environment, how the Top 100 rankings reflect the major trends in the market today and how the biggest companies in the market are adapting to today’s competitive environment. Learn More!