WT Business Beat

By Nick Wakeman

Blog archive
Nick Wakeman

10 names SAIC could have picked, but didn't

As it moved forward with its plan to split into two companies, Science Applications International Corp. faced two dilemmas: deciding which part would keep the SAIC name, and what to call the other company, after the split.

That decision is now behind the company, as it moves forward with the split. Its IT and technical services business will keep SAIC, and the other company, which will focus on higher tech solutions, will be called Leidos, derived from kaleidoscope.

We can only imagine the internal debate about the new name, and who would get it. So, we’ve channeled our inner David Letterman to look at some alternatives to the Leidos name and why they wouldn't work out.

The top 10 rejected company names are:

10. Spock – Too geeky

9. Nerds R Us – Not nerdy enough

8. New Kids on the Block – Too 1980s

7. Super Hot Incorporated Tech Co. – Acronym not family friendly

6. Hello Techie – Kitty logo raised trademark concerns

5. Science Guys – But what about the ladies?

4. Uhura – Too sexy

3. Serenity – Not aggressive enough

2. Cyberdyne Systems – Too aggressive

And the No. 1 rejected company name is…

Dunder Mifflin – Michael Scott rejected our offer to return

Posted by Nick Wakeman on Feb 26, 2013 at 9:24 AM


Reader Comments

Tue, May 14, 2013

A couple of thoughts, this seems a first logical step to sell a portion of the company. If that is case, which side SAIC or Leidos. Also, with all the bad press surrounding the SAIC "City Time" fiasco in New York (from a company that supposedly prides itself on ethics) is this merely a way to distance a part of company for the stigma of that gross misconduct. Much like a fly by night construction business that shuts down and starts back up under a new name...

Tue, May 14, 2013

By the way this was a very creative on the names. Kudos, I would had liked Cyberdyne Systems but there would had been copyright issues there.

Tue, May 14, 2013

So for stock owners, what stock do we get? A split or heavy in one side or another.

Mon, May 13, 2013

As a former SAIC employee, I find most of Senior Managament oxygen stealing donut pounding feed at the trough dweebs who have no interest in the customer, the employees, or their programs, only whats best for their own personal bottom line.

Wed, Mar 6, 2013 SAIC Alum

Having spoken with many ex and current employees, the new name evokes thoughts of pizza. What was Stu Shea thinking? Oh that's right, of himself.

Show All Comments

Please post your comments here. Comments are moderated, so they may not appear immediately after submitting. We will not post comments that we consider abusive or off-topic.

Please type the letters/numbers you see above
SEARCH

Trending

Webcasts

  • How Do You Support the Project Lifecycle?

    How do best-in-class project-based companies create and actively mature successful organizations? They find the right mix of people, processes and tools that enable them to effectively manage the project lifecycle. REGISTER for this webinar to hear how properly managing the cycle of capture, bid, accounting, execution, IPM and analysis will allow you to better manage your programs to stay on scope, schedule and budget. Learn More!

  • Surviving Lowest Price Technically Acceptable IT Projects: Maximize your Returns and Customer Satisfaction Ratings

    Register for this FREE exclusive roundtable webcast to hear from Nick Wakeman, Editor of Washington Technology, Shamun Mahmud, Cloud Security Architect, DLT Solutions and Paul McCloskey, Federal Alliances Leader, SolarWinds, and they discuss the different approaches on how you can deliver low cost, technically excellent, better value solutions to meet the fiscal and technology needs of today’s government, while still maximizing your returns on your LPTA IT projects. Learn More!