4 tips for VARs' survival
- By Stephanie Kanowitz
- Aug 02, 2013
The marketplace for value-added resellers is changing rapidly. Mark Amtower, a government marketing consultant, offers four tips for small and midsize VARs to stay competitive.
They will have to better understand, he said:
- The technologies that are emerging that the government will need.
- How and where these technologies fit, and who the buying influencers are.
- How to position and market their companies to get in front of those buying influencers.
- Social media, especially social networks such as LinkedIn, because they will become a more important part of the government contracting ecosystem.
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Stephanie Kanowitz is a freelance writer based in northern Virginia.