Company revamps brand and takes new name
- By Mark Hoover
- Oct 10, 2012
XL Inc. and ALON Inc., two government services companies that merged back in April, have changed their name to XLA. The company has also redesigned its brand, logo, website and tagline.
"We are excited to come together today under a distinctive new name, XLA,” said Lloyd Mustin, chief executive officer. “The brand is a melding of two great company names and signifies the smooth transition to a new company culture in the six months since our merger.”
The aim of the merger in April was to expand the company’s range of services and customer base.
"Both companies have long been committed to delivering the highest quality service and work ethic, so it is fitting that XLA will be identified with the phrase Excellence Always,” said Bill Weber, President. “That is the ideal on which we are building our reputation, and we intend to live up to those words.”
Mark Hoover is a senior staff writer with Washington Technology. You can contact him at firstname.lastname@example.org, or connect with him on Twitter at @mhooverWT.