Social networking requires commitment

Getting involved is the key to making social-networking tools work

My first experiences with social networking had nothing to do with technology. It happened in Bernice Tolliver’s kitchen in Harrisonburg, Va.

I was working as a reporter and her son was a photographer. Andrew would take me to his mom’s house for our dinner break. I’d tell her what story I was working on and, more times than not, she’d nod, and say, "You know, you should call so and so."

She seemed to know everyone in that town. If she didn’t know you directly, she knew your child or your parents.

She was good at adding the human face to a story, such as the time I mentioned I was working on a story about an abandoned quarry that was now surrounded by townhouse complexes. The quarry was overgrown and full of trash, which was drawing many complaints.

Bernice was the one who sent me to the family of a child who drowned in the quarry nearly 30 years earlier.

She never owned a computer or cell phone, but Bernice knew how to stay connected, mostly because she cared deeply about her community.

And that’s the reason social networking — now powered by technology tools such as LinkedIn, Twitter and Facebook — works so well.

As our cover stories in this issue demonstrate, social networking works when you get involved. Like Bernice, you have to care about your community.

About the Author

Nick Wakeman is the editor-in-chief of Washington Technology. Follow him on Twitter: @nick_wakeman.

Reader Comments

Please post your comments here. Comments are moderated, so they may not appear immediately after submitting. We will not post comments that we consider abusive or off-topic.

Please type the letters/numbers you see above

What is your e-mail address?

My e-mail address is:

Do you have a password?

Forgot your password? Click here
close
SEARCH
contracts DB

Trending

  • Dive into our Contract Award database

    In an exclusive for WT Insider members, we are collecting all of the contract awards we cover into a database that you can sort by contractor, agency, value and other parameters. You can also download it into a spreadsheet. Read More

  • Is SBA MIA on contractor fraud? Nick Wakeman

    Editor Nick Wakeman explores the puzzle of why SBA has been so silent on the latest contractor fraud scandal when it has been so quick to act in other cases. Read More

Webcasts

  • How Do You Support the Project Lifecycle?

    How do best-in-class project-based companies create and actively mature successful organizations? They find the right mix of people, processes and tools that enable them to effectively manage the project lifecycle. REGISTER for this webinar to hear how properly managing the cycle of capture, bid, accounting, execution, IPM and analysis will allow you to better manage your programs to stay on scope, schedule and budget. Learn More!

  • Sequestration, LPTA and the Top 100

    Join Washington Technology’s Editor-in-Chief Nick Wakeman as he analyzes the annual Top 100 list and reveals critical insights into how market trends have impacted its composition. You'll learn what movements of individual companies means and how the market overall is being impacted by the current budget environment, how the Top 100 rankings reflect the major trends in the market today and how the biggest companies in the market are adapting to today’s competitive environment. Learn More!